How to Measure your SEO by Google Analytics?
Updated: Feb 15
If you have built any brand new website, blog, e-commerce website, or landing page and want to reach your real target country or audience.
When you hire any SEO Freelancer or SEO Agency for your SEO work and they finish the work of SEO, after completing SEO, How you can understand that was paid amount for SEO was worth it or not? How as a technical person can understand whether the SEO Quality is High, Have you chosen the right SEO Partner?
Well, to answer your question and how as a nontechnical Person you can track that SEO is done in the Right Strategy or it has just wasted your Time and Money.
I have listed 13 points that you have to check when you log in to your Google Analytics account. Now First of all Open your Google Analytics account.
1) Select the Website which you like to check traffic -
2) Go to Dashboard where you will see this type of Information - This comes in Audience and Then Click on Overview.
3) Check your Traffic Overview there and Check the Most Important points like,
Total Users (This Shows the Total Number of Users who Visited your site)
How Many New Users (This state should be always high)
Numbers of New Sessions (This Shows that how many new sessions are initiated, More New Sessions are Preferred)
Number of Page Views (This Shows the Total How many Page Views done by All Users, More Page Views are good)
Avg. Session Duration (That should be as long as possible, Long Session Duration shows that the user is really liking your content and spend more time to read your content)
Bounce Rate (That should be las ow as possible)
4) Check your Target Audience Demographics -
5) Measure your Target Country Hits - Here you can check whether are you getting the correct target audience or if you need to work here.
When you have a specific Target Country defined, Make sure in Google Search Console you have selected the correct Target Country only.
6) Check whether your content are impressive or Needs work to make it engaging and lower your bounce rates
7) Check your Target Audience Device - Whether you have more mobile Visitors or Desktop or Tablet Visitors, if you notice your target visitors are more from Mobile then Make sure your website is fast loading on Mobile Devices and easily accessible by users, same as For Desktop and Tablet and make sure you get visitors from all devices possible and understand your visitors preference.
8) Check Your User Flow - Measure from Which Pages Visitors are Landing on your site and What are Total Clicks User Behavior like,
Next, click
Pages They Visit
Are they going to Book Appointment or Contact Page or not?
Are they staying for a long time and clicking multiple pages of your site or not? (Comes in Interlinking and Call to action)
Find out those page visitors are leaving more and maybe rework or optimize it.
9) Check your Website Traffic Source -
Understand from which method are you getting more Visitors, is it from?
Direct Traffic
Paid Google PPC or Social Media Paid Campaigns
Organic Search
Referral (From Blogs, Videos, YouTube or Content Promotion or Discount Codes or Landing pages) Through Social Media accounts
Check your organic traffic sources and check how much traffic are you getting from Search Engines (Which Comes from your Real SEO)
10) Understand Visitor's Behavior - check which pages are being visited more and Make sure less visited pages should be optimized and More visited Pages should be optimized as well and you can make sure your site structure is good or needs updates. This will give you how many page-wise visits are you getting.
Hope this checklist helped you to understand whether are you going in the right direction or if you need to change your SEO Strategy. If you want to learn more
What is SEO? Check out my blog - https://www.wixseoexpert.com/post/what-is-seo-why-seo-is-still-popular-in-2019
If you are looking for a long-term ROI-based White Hat Wix SEO Expert or White Hat Weebly SEO Expert contact me today.
If you are looking for SEO Hero, SEO Expert, Wix SEO Wiz, Wix SEO Freelancer, Wix SEO Expert, Weebly SEO Expert, Weebly SEO Freelancer, Weebly SEO Wiz, Weebly SEO Hero,I also do Wordpress, Shopify, Magento, Opencart, Asp.net based SEO too.
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