Tips to Improve Wix Loading Speed
Updated: Feb 14
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I have seen lots of People who have a Wix-based website worried about their Google Page Speed Test Score, Pingdom Loading Speed & Gtmetrix Loading Speed Test Scores. They are looking for them to increase by 80% and want to achieve above 80+ Score in Mobile and Desktop Version.
Well, You need to understand while choosing a Website CMS, What sort of Functionalities do you like to include in your website and Frame them as Requirements with a Website Developer so they can suggest you best CMS to go with.
As you know Wix Website Builder is Drag and Drop Website builder and to make it easy to use and User friendly and very easy to design a business, e-commerce-based Website within a Few Hours they have to include some Js and HTML and some sort of Backend Coding to make it work.
14 Points that you can't change in Wix-based websites
Avoid an excessive DOM size
Max Potential First Input Delay
Javascript Library
HTML
CDN
Preload key requests
Reduce server response times (TTFB)
Minimize main-thread work
Reduce the impact of third-party code
Reduce JavaScript execution time
Serve static assets with an efficient cache policy
Avoid enormous network payloads
User Timing marks and measures
Avoid chaining critical requests
These are the lists that you generally see in Google Page Speed Test Website
You can't edit or update due to Wix is not an open-source website builder and to make it Drag and Drop and Wix Apps Compitable and easy to use CMS.
Still, some of the steps that you can follow to make your Wix-based site load even faster and you notice them while viewing in a Desktop, Mobile, or tablet.
Step-by-Step Guide to Improve Wix Loading Speed
Step 1 - Avoid Using Multiple Font Styles
Step 2 - Avoid Using Large Size Videos and Images on Home Page Itself
Step 3 - Avoid Putting Lots of Contents in Header
Step 4 - Avoid Using Iframe and Social Media Feeds on the Home Page
Step 5 - Avoid Using Lots of Animations in a Single Page
Step 6 - Try to Make your Image, Stripe, Video Frame Size Similar throughout your website
Step 7 - Try to Maintain H1 - H6 Tags Properly in a Web Page
Step 8 - Avoid placing lots of Sliders images in the Home Page
Step 9 - Avoid placing lots of Unnecessary Trackings Codes in Header
Step 10 - Enable Caching of Static Content Pages
Step 11 - Delete Unnecessary Images Videos, and Document Files from Wix Gallery
Step 12 - Delete Unnecessary Wix Apps which you are no longer to use
Step 13 - Maintain 301 Redirect and 404 Page Redirection when needed
Step 14 - Always Enable SSL for your Wix Site
Step 15 - Always Try to keep your contents in Wix Grid itself
Step 16 - Always Check Broken Links within Web Pages
Step 17 - Avoid Using Background Images or Videos in the Background, Always Try to use Background colors
Step 18 - Never Place High-Resolution sized Videos in the Home Page Slider
Step 19 - Try to Use Similar Types/Size of Buttons Throughout your Website Pages
Step 20 - Use Wix Apps Wisely
Let's Understand each of the terms in detail now.
Step 1 - Avoid Using Multiple Font Styles
When you design a website you should decide on Font styles from your Logo Design or as Per your Business Industry and try to use Wix Font Styles Wisely so it fit well as per Branding Perspectives and represent your business professionally. When you use lots of Font styles in a Single Page it loads every font style when you open a new Page or Website Domain and That Increases the Website Loading Time.
Step 2 - Avoid Using Large Size Videos and Images on Home Page Itself
Always remember when you Upload Visual Contents in your Website Never Upload them in High Resolution or File Size as it increases Wix Gallery Space, also when you open a web Page It takes time to load every image, videos which increases Website Loading Speed.
Step 3 - Avoid Putting Lots of Contents in Header
When you design your website try to keep your header clean, Neat, and Easy to Navigate, Also Make sure you enable Wix Header Settings to make your header Sticky and scroll While you move, and disappear.
Also Never use any Images or Videos in the Header because that increases Loading Time. Also, don't put so many Hyperlinks or icons in the Header.
Step 4 - Avoid Using Iframe and Social Media Feeds on the Home Page
I have seen lots of people use lots of Iframes to call third-party Party Website Contents and Feeds, Also When you call an Instagram, Facebook, Yelp, or Google feed on your Wix Site it takes time to collect requests, load content from third-party sites, so never use lots of Iframe, social media feeds on your Home Page Because Home Page is your main page and it should load faster.
Step 5 - Avoid Using Lots of Animations in a Single Page
The animation is good for displaying your content interactively but it creates problems when you use lots of different types of Animation Styles on a Single page, as it includes Delays, on Load activity which increases loading time.
Step 6 - Try to Make your Image, Stripe, Video Frame Size Similar throughout your website
Try to maintain a Theme on your website and always Fix a Frame Size for your Images, Buttons, Stripes, and Video Frames on Youtube, and Vimeo videos. If you keep lots of different types of Sizes and Themes it takes time to load every element every single Page redirects.
Step 7 - Try to Maintain H1 - H6 Tags Properly in a Web Page
This step is important as you need to understand the SEO Point of View and Take Wix SEO Expert Advice on how to Use H1 - H6 tags for your webpages. because if you don't use heading Tags Properly, it takes loading time to load every Heading Tags on your website, Also if you don't make a Proper Theme for H1 - H6 Tags then it creates a low User Navigation Experience and Low Engagement Rate.
Step 8 - Avoid placing lots of Sliders images in the Home Page
The slider is a good way to increase the market of your services, and website main pages and it increases Call to action clicks and Page Navigation. But when you upload High-Resolution Images and Videos on your Home page, and then to load your slider images it takes time to call data from Databases which increases loading speed time.
Step 9 - Avoid placing lots of Unnecessary Trackings Codes in Header
This is a good feature to track your website performance by a third party like Google Tag Manager, or Hotjar and see your user reaction heatmaps by using third-party websites. Well, that is another side of this feature too when you place any tracking codes in your Header, it sends requests every time you open a new page or land from Search Engines to Send Call back data to third Party Software and website. so decide on a Website or Software that you believe is easier to understand and place only those tracking codes, also make sure you enable it only for One-time Load Setting.
Step 10 - Enable Caching of Static Content Pages
Wix offers a Good Option that you can use to make your site fast loading, Always remember to Enable the cache option from Settings in your web pages and set its frequency to update the cache policy. Do remember Caching only helps when your site has Fixed Static content and doesn't change a lot or Send requests to another site, third-party websites, or dynamic data.
Step 11 - Delete Unnecessary Images, Videos, and Document Files from the Wix Gallery
As you always make your home clean every day, try to follow the same practice with your website, you should always keep your Wix Gallery Clean and Remove Unnecessary images, documents, and videos from it in this way you save Data Storage and Keep your Wix Database always clean.
Step 12 - Delete Unnecessary Wix Apps which you are no longer to use
As above, when you know about Wix Apps then only you should install them, as every app sends data requests to their server to fetch data and display them on your site, so choose Wix apps wisely and install them, when you don't need any Wix Apps, Uninstall them and keep your Wix Apps Section Updated.
Step 13 - Maintain 301 Redirect and 404 Page Redirection when needed
This is an important step for User Experience and Bounce Rate Ratio with Session timings, Always keep checking your website's 301 redirects and 404 Page errors in Google Analytics and Google Search Console and try to fix them by doing necessary Link Redirections.
Step 14 - Always Enable SSL for your Wix Site
When you have an e-commerce Store or Blog Website, you should always be safe while sharing Important Contacts and bank details on any site, so you should always make your Wix Site's SSL Setting on and increase your website's Security.
Step 15 - Always Try to keep your contents in Wix Grid itself
This is a good point while designing your website and always make your important content all over the devices. because when you keep your content hidden or backward out of Wix Grid, it always takes time to load.
Step 16 - Always Check Broken Links within Web Pages
When you are designing your website, you should keep a plan ready to send your site visitors to the Contact Page or Store page to get a call to action. always connect your Web Pages with Buttons, Footers, and Headers, and try to increase page Interlinking. When you have broken links it takes time to load to identify those links.
Step 17 - Avoid Using Background Images or Videos in the Background, Always Try to use Background colors
Never use Video backgrounds as your Website Background or Use very High-resolution Images as background as Larger File sizes increase page loading Time also Video backgrounds are not user-friendly for displaying your web page contents.
Step 18 - Never Place High-Resolution sized Videos in the Home Page Slider
As mentioned above Slider is a good way to increase page interlinking and increase call to action. but you should try to avoid video background or High-resolution videos to place in Single Slider.
Step 19 - Try to Use Similar Types/Size of Buttons Throughout your Website Pages
When you design any website, there should be a Theme so the user feels they are on the Same page and it increases your Website User Experience. Also make sure your button Size, Button Fonts, and Colors are the same on all the pages to decrease new loading requests.
Step 20 - Use Wix Apps Wisely
There are Multiple Wix Apps available in the Wix App Market but you should always use necessary apps only, Also check out after installing if there are any Performance or Loading issues occur, if you face any problems after installing Wix Apps, try to find alternative solutions, apps or try to use Wix Corvid to achieve required results.
I hope you like my suggestions and Blog if you like to receive more SEO or Wix-related tips or want help to increase your Wix Loading Speed Issues, Contact me today.
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